Helping a C-Suite Marketing Manager Find Her Authentic Voice

A long-standing client is a progressive pacesetter for senior leadership teams. She’s an inclusive, emotionally intelligent head of marketing in an agile and innovative sporting retail environment. We’ve collaborated on business communications throughout her professional journey within a global sports brand (for well over a decade).

    1. Staying Authentic: Communicating complex business initiatives in human and engaging ways, while also injecting her personal tone.

    2. Connecting with Team and Stakeholders: Speaking to everyone from her team to top executives in a way that feels real and inspiring.

    3. Crafting Persuasive Narratives: Making all internal business communications and speeches impactful and personable is essential.

  • Close Collaboration: I’ve been available to her across a variety of projects for over a decade, so I am always aligned with her big picture, personal style, and values.

    Personalised Communication Strategies: No matter how big or small the job, I’m there tailoring her messages for different situations, whether it’s a casual team slack message or a big corporate presentation.

    Humanizing Strategic Documents: Turning dense business strategies into engaging stories. From developing a compelling flow of information to making sure the audience ‘gets it’ with, clear, concise and concrete shots of strategic storytelling.

  • Conference Speeches: Building speeches that hit home with diverse audiences, showcasing her personal tone, vision and leadership style.

    Strategic Documents: Collaborating to transform complex strategies into straightforward, interesting narratives.

    Yearly Performance Reviews: Crafting reviews that align with her unique leadership style, ensuring her team feels seen and is motivated to grow.

    Corporate Retreat Communications: Creating invites, presentations, and working on motivational/team building concepts that align with business objectives and reflective of the company’s culture.

  • Enhanced Authenticity: She now feels more genuine in her corporate communications, strengthening her connections with her team and stakeholders.

    Improved Engagement: Her messages are more relatable, fostering a collaborative and motivated work environment.

    Strategic Alignment: Even with a personable tone, her communications align perfectly with business objectives, driving the company’s goals.

“I have worked with Alana for over 10 years on everything ranging from research, concept development, strategy, training programs, and brand work. She is exceptional and always delivers against the brief."

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