Lead with Your Story. Future-Proof Your Leadership.

Success is empty when you do it their way.
Learn how to leverage your legacy story to stand out with confidence.

Success isn’t just about ticking boxes or hustling harder. It’s about how you’re showing up in your work. A strategic narrative you can leverage is at the heart of it all. So, let’s make sure it’s the driving force behind everything you do.

Alana Moyes

Leverage YOU

When your work aligns with who you are, it’s not just success—it’s sustainable, future-proofed leadership. Your unique story is the key to standing out and staying ahead. Let’s make sure you’re leveraging it every day.

If you’re feeling:

  • Uncertain about your place in a changing workforce

  • Disconnected from your leadership identity

  • Invisible in a sea of sameness because your real story isn’t getting out there

Then you’ve come to the right place.


the bottom line

Not being authentic leads to chronic stress and discomfort.
It feels like you’re hiding who you are.
When you should be paid to be exactly who you are.

You don’t need to join a commune or escape to a tropical paradise.
You just need to learn how to show up as yourself with clarity.

It’s time!

Future-Proofed Leadership Through Legacy Storytelling

LEAD is a strategic coaching incubator designed for senior leaders who want to align their leadership with their values, communicate their vision with confidence, and leave a lasting impact.

Through a structured, introspective process, we help leaders:

  • Clarify Their Leadership Identity – Define what makes you a unique and future-ready leader.

  • Develop a Legacy Narrative – Craft a compelling story that aligns with your long-term vision and professional influence.

  • Increase Visibility & Influence – Position yourself as a thought leader with a message that resonates.

  • Navigate Transitions with Confidence – Stay ahead of change by leading with authenticity and strategic foresight.

Your path of growth

Reflection

Creating opportunities to check in and explore how to stay present during high pressure, strategic moments at work . So you know important things like when a decision feels right for you, and what obstacles are getting in your way.

Clarity

Stepping into awareness around your unique blueprint - the personal values, purpose alignment, and ideal connections that you embody and weave into your business or work life.

Now that you are clear and grounded about who you are, we weave that into your way of working. Creating a brand story or executive summary that acts as your guiding star.

Legacy


“FINALLY COMMUNICATING AS ME”

I thought that being successful in corporate culture meant I couldn’t share who I was with anyone at work. Once I started injecting my purpose strategically into even small things like emails, I feel better and I’m thriving!

Terresa
NETHERLANDS


“I KNOW WHAT FEELS RIGHT FOR ME”

I didn’t realise the harm I was doing by keeping my values out of my business. I wanted to be behind the scenes. Now I realise that I can still do that but my business is just so much more personal and people are really responding to that simple change.

Emma
SOUTH AFRICA

What’s included

  • Weekly private coaching Zoom sessions where I support you as you work through the processes I've designed to help you move and work with purpose.

  • Carefully designed worksheets and exercises created to help you find your story, feel connected to your body's wisdom, and become grounded when it comes to how you work in purpose.

  • Ongoing feedback and guidance as you move through processes. I'll be there with you, every step of the way.

  • I'll develop an executive summary or brand story blurb as a reflection of our time together. It will be a concrete tool you can go back to as you continue to work in purpose.

During our time together you’ll:

Figure out what parts of your story you can leverage as part of your legacy of success so you can show up with confidence.

Explore ways to stay connected to your strategic story. So that you can make the best kind of business decisions.

Develop a practical toolkit you can use that acts as your very own executive summary.

10% OFF

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10% OFF ⋆

Specialised add-ons

I also offer a range of ‘done for you’ services that are built off of your brand story. From corporate communications, to email nurture sequences, and any other authentic marketing drives you want to explore.

  • Website copy that tells your story and speaks directly to your ideal clients.

    Emails and newsletters that drive sales and build your brand culture and community.

  • Speeches with a TEDTalk approach and tone.

    Strategy decks, presentations, and internal communications that take heady content and make it more human and engaging.

  • Bio’s, LinkedIn profiles, and blurbs that frame the best possible narrative about you and your offering.

    Nurture sequences that tell the story your audience most wants and needs to hear.