Centric Content Strategy

Content Strategy/Creative Direction/Copy: Alana Moyes

Centric is an innovative activewear startup from LA. I was tasked with forming a cohesive content strategy that would strengthen brand culture and drive sales. Supported by a graphic designer, social media manager, and copywriter, I set about bringing their emails, website content, and social media feeds into a solid narrative that would speak to performance-focused, sporting enthusiasts.

The images below illustrate a selection of the body of work (banner ads, emails, social media content).

*All of the below designs include my own copy. Taryn Willis was however the main brand writer on this project.