Cell C Create Me

Copywriter: Alana Moyes

Creative Director: Malcolm King

Agency: Studio4332

A digital campaign designed around a questionnaire – users were required to fill in a couple of fun question/answer sections. After each section, they were rewarded with a new part being created in their “Book of Life”. The questions also captured data so that we could donate to 1 of 4 charities. Essentially, we used their answers to give back to an organization we knew they’d want to support.