Want to Stand Out in Business? Use These Tips to Share Your Story with Confidence

I’ll admit it: I’ve always struggled with visibility. There’s something about putting yourself out there that feels... exposed. I mean, who wants to share every little detail of their life, right? As much as I believe in the power of authentic storytelling, I’ve learned that there’s a fine line between being real and oversharing. It's not about airing your dirty laundry or telling the world everything you're thinking or feeling. It’s about finding the balance between being genuine and strategic—being seen without feeling vulnerable.

For years, I kept parts of myself compartmentalized. My creative, spiritual side? That stayed tucked away. My marketing pro side? That was front and centre. But as I worked with more clients and started to embrace my own journey, I realised something important: the key to truly connecting with others is sharing your story—not every detail, but the parts that matter. The ones that resonate with your audience and reflect your values. This doesn’t mean you have to be an open book, but it does mean you need to use a filter. You need to be strategic about the story you’re telling.

And here’s the thing—many of us, especially those of us in leadership positions or running businesses, tend to hide behind corporate values or societal expectations. We hide our quirks, our insights, and our unique perspectives. But when we allow ourselves to step into the light and share what truly makes us tick, that's when our brands really come to life. That’s when we can connect on a deeper level with the people who need to hear our message.

5 Tips for Sharing Your Story with Purpose (Without Oversharing)

1. Know Your “Why” Before You Speak
   Start by clarifying why you’re sharing a particular piece of your story. Is it to connect with your audience on a personal level? To demonstrate your expertise? Or to inspire action? When you understand your intent, it becomes easier to decide what’s worth sharing and what’s not.

2. Use a Filter for Emotional Transparency
   It’s important to share personal stories, but not all personal details need to be aired publicly. Be intentional about what you're comfortable with and how it will impact your audience. If a story makes you feel exposed, it might not be the right one for the time. Choose narratives that feel authentic, but also serve your brand’s purpose.
   

3. Give Value with Your Story
   Think about the takeaway for your audience. Every story you share should add value—whether that’s a lesson learned, a challenge overcome, or a relevant insight that helps your ideal clients see you as someone they can trust. Make sure the story connects to the bigger message you want to communicate.
   

4. Balance Vulnerability with Boundaries
   Being authentic doesn’t mean you have to share everything. Vulnerability can create powerful connections, but it's also important to maintain healthy boundaries. Focus on what feels right for you—what you can share with confidence, knowing it serves a larger purpose and supports your wellbeing.
   

5. Test and Refine
   Sharing your story is a process, not a one-time event. Don’t be afraid to test different stories, tones, and approaches to see what resonates most with your audience. Over time, you’ll get a feel for what works and refine your strategy, ensuring your message aligns with both your personal values and your professional goals.
   
   Remember, visibility doesn’t mean you have to share everything, just what truly connects with your audience and aligns with your values. If you’re ready to refine your personal brand narrative and start showing up in a way that feels both authentic and empowering, I’d love to help you take the next step.

   Reach out today to learn more about my 6-week Work In Purpose and other conscious marketing services.